## Mission & Values

Home / Mission & Values - Crystal Candy

# Our Mission & Values

Our Mission is to both inspire and influence creativity, through innovative designs and trends, in uplifting the standards, to lead the way, so that those new to (and in) the baking industry, can dazzle and impress their customers, creating a positive knock-on effect.

### Our Mission

To become the supplier leaders to the cake decorating industry, both nationally and internationally, that inspires professional and aspiring bakers, those in small business, to get more involved, and in turn to produce high quality products that serve their customers that they rave about them.

Through dedicated market research, find and form trends, that feed the demand and lead the industry. Always at the cutting edge of innovative design, develop the highest quality products, inspiring relevant and useful cake finishes that keep the customers coming back for more. To make it easy, simple and fast to get cakes decorated, with splashes of colour and patterns that 'speak' to the consumer and leave them awe inspired.

### Our Values

#### Ethical

Committed to upholding the highest standards in both product and service, to provide only 100% food grade silicones, the highest quality products and services and to replace or repair either should these slip our Quality Assurance tests.

#### Innovative

Through knowledge, experience, and lots of research, develop ranges that inspire creativity in the baking industry, that brings better, more professional finishes to cakes (and other), that makes for cake decorating a faster, more fun and invigorating project, keeping our baker (and home industry) clients at the front of their game.

#### Optimistic

The industry has huge potential, and it is our vision to influence and enhance the direction it takes, in some small way, by bringing new products and design concepts to the table. This means always seeking and discovering trends and innovative ideas to raise the game in cake decorating.

#### Compassionate

Gratitude: "The more you give the more you get". Good business should, in our view, give back. However, the objective is not to give in order to get. Our CSI initiative sees that we sponsor and guide the cake decorating industry through lessons and teachings, that we bring inspring young people into the industry, talks at schools and invitations to learn about the cake decorating industry.

#### Realistic

Knowing where the market is and where it should be is no easy task. What can be done, and can't, comes from piloting, trial and error and learning new things. From this we bring more to our professional bakers, and in turn, consult with them to collaborate on design concepts that can then be 'brought to the market'. Leading through practical (and sometimes impractical) but workable solutions, that aid bakers to produce their end product faster, more efficiently and with constent results - hence, making them more profitable.

> To design inspiring, authentic, high quality cake decorating embellishments that, in turn, inspires cake bakers to create fantastic works of art for their customers, always ahead of the curve, leading the way with design an product concepts.

You are invited to offer your comments and suggestions as to what should be the next great design concept. Become a brand ambassidor for Crystal Candy, and you may get your name on a product range you help create!

### Categories

Services

- Cake Decorating Tutorials
- Book A Training Class
- Cake Championships

About Us

- Profile
- Mission & Values
- The Team
- Testimonials

Article Categories

- Cake Decorating Ideas
- The Art of Cake Decorating
- Cake Recipes
- Cake Decorating Classes

### Interesting Articles

- What's a trend got to do with it
- The art of designing a cake
- The greatest mistake evey baker makes

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### Call Us On:

+123 456 7890

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